The World of Difference initiative was an exciting external programme in which the Vodafone Foundation would pay a winner’s salary for two months to enable them to work for their selected charity. We created campaign materials with TV celebrity Gok Wan to raise awareness of the initiative and produced an event at Newbury Racecourse in which 500 winners were enrolled into the programme, met Gok and got to hear from some inspirational people. Additionally, we captured this event on video. Near the end of the programme, we toured the UK with Gok to visit the winners working in their selected charities and made videos to tell their stories.
October 2, 2015
Events, Photography, Video Production