Social Media Dinner Party
In 2017, Vodafone Group are revamping their Learning & Development (L&D) platform. Taking the existing 11 different academies (retail, tech, customer service, etc) and merging them into one smart, personalised, simplified platform. We were commissioned to write and produce a large number of pieces of content to create a campaign of videos to build interest and intrigue about the coming changes.
The most challenging bit was to make it something to stand out from all the typical content employees would see when they logged on for the day (much of which we also made). We decided it needed to feel like a piece of content they would have fallen across on Facebook and make them sit up, take notice and, most of all, forget they were on the office intranet for a moment in time. We didn’t even top them off with a branded screen because we wanted them to immediately throw the viewer into the story without first seeing their company’s logo. We wanted their frame of mind when they were watching to be transformed.
“Social Media Dinner Party” is a video story to illustrate the concept: “not all digital things work in real life. But at Vodafone, we have a solution that does”.