Michelmersh Brick Holdings PLC

“The video gives a real sense of our scale and achievement. It really reflects what we as a business contribute to the built environment around us.” -Frank Hanna, Group Commercial Director, MBH PLC


Frank Hanna, Michelmersh Brick Holdings’ Group Commercial Director, approached Global Fire for production of a video piece which would assist in educating potential investors who were unable to attend their production plants to see the process. It was of utmost importance that these pieces tell the story of growth and highlight their impressive capital expenditure program.

// The Response //

Global Fire embarked on a months-long process of gaining an intimate understanding of the industry and process of making Europe’s most prestigious and luxurious bricks. It was a lengthy process to film and photograph each stage of the process at each of the five MBH plants nationwide. In addition, we filmed their product in use across such locations as the Apple Store in Covent Garden, Harrods department store, the Victoria and Albert Museum and more.

// Challenges //

While each project we approach has unique challenges, this one taught us a lot about the in-depth process of risk management. It became quickly apparent that our usual risk assessment procedures weren’t enough for filming in such potentially dangerous conditions. We approached this challenge by establishing a relationship with a specialist health and safety consultant who helped us employ a more robust process for assessing and managing risks to keep our team safe.

Additionally, scheduling the aerial filming to capture the busiest period of clay excavation along with optimal weather conditions was a challenge. Luckily we have a fantastic aerial crew who were flexible and ready to go at a moment’s notice.



Michelmersh Brick Holdings PLC




November 1, 2015


Aerial, Audio, Video Production