Video Production for Large Scale Industry // Michelmersh Brick Holdings PLC
“This video gives a real sense of our scale and achievement. It really reflects what we as a business contribute to the built environment around us.” – Frank Hanna, MBH PLC
// the requirement //
In early 2015, we were approached by MBH who are the largest British producer of hand made and machine bricks and pavers and are also leaders in clay tiles, special shaped bricks, terra cotta and bespoke products. As such, they required a video which would wow potential investors and show them the massive scale with which they operate.
We took them through the process from concept to writing the brief, script writing, storyboarding and through to completion.
// the process //
With multiple locations nationwide and a dangrous process within the plants, the process started with risk assessment visits and compiling of reports for keeping our team safe. In tandem with this process, we ran a creative process which started with writing the brief to make sure we had everything down on paper so we knew our precise objectives, who we were talking to and the outcomes the client hoped the video would produce.
A crew of three of our members travelled to all of the MBH plants to gather footage of every part of the process as well as getting into their heads to more fully understand the process so we could tell the story effectively.
In addition to our motion picture crew, we mobilised our aerial team to get footage from the sky which we believe massively increased the beauty and produciton value of the piece. The scale of this company deserved to be displayed in a grand and impressive way for potential investors.
We then recorded the voice over in our in-house audio studio, composed the music and edited the footage into a story. Oh and we also animated their logo and added the sound effect.
// the results //
This video debuted at a large event for its intended purpose (investors), but company director Frank Hanna reported that it has also made an impression on members of the team who were wowed by the actual scale of their company. This has proven that the piece is also useful on an internal level.
// credits //
- Producer // Elizabeth Halford
- Director/DP // Craig Johnson
- Camera //Sascha Tucker
- Aerial Camera // Darren Vallence, Darren Giles
- Editors // Sascha Tucker, Ross Gill
- Voice // Andrew Hawkins
- Sound engineeer // Josh Eaves