Ordnance Survey // Corporate Video

How do you communicate the value of a highly technical data product? By showing the outcome that the technology delivers.

In the business of our client, giving a sense of perspective of their vast dataset is key. We achieved this by using live action and motion graphics from high and low angles.

One of the greatest challenges to this approach was the drone move we filmed in Manchester. Shooting during rush hour we ensured safety and the right shot with a combination of Marshalls, Spotters, knowledge of the environment and terrain, and ensuring the right permissions were in place.

The outcome for our client was a powerful and engaging video that helped demonstrate their value proposition. Additionally, the new visual style that we developed has helped their Marketing and Communications teams present their tools across a range of different media.